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4/2019

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In this issue

In this issue - ATLANTIS

Serena Antoniazzi

Writer

 

Luca Baraldi

Researcher

 

Domenico Letizia

Writer and Geopolitical Analist

 

Eleonora Lorusso

Journalist

 

Riccardo Palmerini

Reasercher

 

Alessandro Quaroni

Ambassador

 

Stefania Schipani

Istat Researcher. Graduated in International Political Sciences. Specialized in Environmental Economics, she collaborates with the University of Tor Vergata

 

Romano Toppan

Professor

 

Domenico Vecchioni

Ambassador, Editorial director of the Mazzanti Libri Global Observatory Series

 

 

Appointments in the World

Appointments in the World - ATLANTIS

World Soil Day, dedicated to pollution

5 December 2019

Organized by the FAO, the Soil4Life project in Europe

 

Human Rights Day with Storytellers for Peace

10 December 2019

 

International Education Day

24 January 2020 

Education is a human right. The right to education is enshrined in Article 26 of the Universal Declaration of Human Rights. The declaration states that primary education is free and compulsory

 

Day of Remembrance 

10 February 202

The celebration therefore takes place in honor of the memory of all the victims of the massacres of the sinkholes, the massacres committed against the Italian population of Venezia Giulia and Dalmatia

 

Anniversary of the Treaty between the Italian State and the Vatican

11 February 2020 

On 11 February 1929 the agreement was signed by the head of the Italian government, Benito Mussolini, and by the Vatican Secretary of State, Cardinal Pietro Gasparri

 

International Day for the Elimination of Racial Discrimination

21 March 2020

 

Anniversary in nine: 150 from Carlo Cattaneo's death

Anniversary in nine: 150 from Carlo Cattaneo's death - ATLANTIS

150 from Carlo Cattaneo's death

Carlo Cattaneo, historian, economist and politician, (Milan, 15 June 1801 - Castagnola, Lugano, 6 February 1869).

He participated in the Five Days of Milan; republican and federalist, however he had to give the field to the pro-Piedmontese moderates and in 1848 he retired to Paris and then to Switzerland. Elected in 1860 as a deputy, he never entered the Chamber to not take the monarchical oath. He was adviser to G. Garibaldi, hoping to affirm the federal principle. The annexation party prevailed and returned to Switzerland. In 1867 he again accepted the candidacy for a deputy, always keeping away from parliamentary work. Cattaneo gave Italian positivism a purely social character. The attention, in his writings, to the bond between Europe and Italian motion and to the political significance of the events of ‘48, makes his work a very important chapter of historiography on the Risorgimento.

 

THE FEDERALIST THOUGHT

Cattaneo is remembered for his federalist ideas based on a strong liberal and secular thought: after 1860 he will acquire ideal perspectives close to the nascent labor-socialist movement. At the dawn of Italian Unification, Cattaneo was a proponent of a political system based on a confederation of Italian states in the style of Switzerland; having made longstanding friendships with Ticino politicians such as Stefano Franscini, he had admired in his travels the organization and economic development of internal Switzerland which he attributed precisely to this form of government.

Cattaneo denies the idea of ​​a social contract, men have instinctively associated themselves: “society is a natural, primitive, necessary, permanent, universal fact ...”; there has always been a “federalism of human intelligences”: it arose because it is a necessary element of individual minds.

While acknowledging the value of the single intelligence, he affirms, however, that the more exchange and comparison there is, the more the individual intelligence becomes tolerant; in this way also society will be more tolerant: the cognitive systems of the individual must always be open, one must always be ready to analyze new truths.

Just as minds must be federated, so must European states that have common basic interests; through federalism, people can better manage their participation in public affairs: “the people must keep their hands on their freedom”, the people must not delegate their freedom to a people far from their own needs.

Economic freedom is fundamental for Cattaneo, it is the continuation of the freedom to do: “freedom is a plant with many roots” and none of these roots must be cut otherwise the plant dies. Economic freedom requires equality of conditions, there will be disparities, but only after everyone has had the chance to meet.

Cattaneo was a decided Republican and once elected he even renounced to enter parliament refusing to swear before the authority of the King.

Today Cattaneo is recalled as the initiator of the federalist current of thought in Italy.

In 1839 he founded the periodical Il Politecnico, a magazine that became a reference point for Lombard intellectuals, having as its main purpose the technical and scientific updating of the national culture.

Looking at the example of the United States of America (presidentialist) and cantonal Switzerland (marked by direct democracy), he defined federalism as a “theorist of freedom” capable of combining independence and peace, freedom and unity. Cattaneo wrote about this: “We will have real peace when we have the United States of Europe”. Cattaneo and Mazzini saw in the United States of America and in Switzerland the only two examples of true implementation of the republican ideal.

A secular republican federalist of a radical-anticlerical orientation, one of the fathers of the Risorgimento, he was alien to direct political commitment, and rather aimed at the cultural transformation of society. The magazine Il Politecnico was for him the true parliament alternative to that of the Savoia.

 

Cuntry Focus: Lybia

Cuntry Focus: Lybia - ATLANTIS

 

"Blue Sea Land" the blue economy and the Mediterranean

Domenico Letizia 

Also this year the “Blue Sea Land” event dedicated to fishing and the blue economy was organized and organized by the Municipality of Mazara del Vallo, in Sicily, together with the Ministry of Foreign Affairs, the Sicily Region and the Fishing and Growth District. Blue. The expectations of the priorities of this edition of Blue Sea Land have been described and met: from environmental issues linked to climate influences in fishing and plastic pollution, to those of technological innovation and the circular economy.

Blue Sea Land has succeeded in enhancing the resources of the agro-fish-food and energy supply chains, of the excellences and territories, through economic cooperation, dialogue and between peoples. The very important event of Mazara del Vallo, with the collaboration of Agenzia Ice, within the framework of support for the internationalization of Italian companies, has examined the projects for the exchange and strengthening of diplomacy in the Mediterranean. Opportunities, which the agency saw in the fishing sector, in industrial and commercial collaboration between national companies linked to the sector and international and foreign partners. At the heart of the event were the countless B2B organized by the ICE, with the support of the Blue Fishing and Growth District. The Italian companies registered were granted the opportunity to present their skills to an audience of potential foreign partners, and therefore accelerate its growth with the arrival on foreign markets.

The focus of the initiative was Angola. The state of Africa has large fish reserves, but the sector is poorly developed, both in the processing and distribution of fresh and frozen fish, and in shipbuilding. The Angolan government has launched an ambitious development plan for the sector, focusing on the creation of institutions linked to the implementation of national fisheries. To be admitted to the concession of public funds, to Angolan companies mostly active in the extraction alone, it was obliged to find foreign partners with proven experience with which to start, develop and undertake commercial collaboration relationships and in storage and processing activities. Too many good opportunities both for Italian companies linked to the sector and for the entire Mediterranean basin. This cooperation is aimed at the growth of skills between foreign and Angolan companies, generating real opportunities in the fishing processing and marketing sectors, but also in shipbuilding and related sectors, enhancing the entire logistics linked to the variegated world of the blue economy. During the works important geopolitical innovations emerged as the opportunity to increase initiatives with Libya. Thanks to the Blue Fishing and Growth District, with the collaboration of Salvatore Quinci, Mayor of Mazara del Vallo, during the opening of the “Blue Sea Land” works, an important meeting was held between Italian institutions and those of Libya in the attempt to reach an agreement in fisheries management.

The Libyan delegation led by the Minister of Agriculture and Fisheries of Libya, Abdelbast Ghanimi, composed of several experts in the fishing sector, stressed the importance of starting a discussion table that could lay the foundations for a cooperation activity able to satisfy, on the one hand, the needs of Italian fishermen, in particular the Sicilian Region, on the other that of the Libyan people, with the aim of promoting the training of their fishing staff thanks to a network of Italian expert fishermen and Libyan fishermen. A cooperation that also concerns agriculture and sea logistics, if we think of the trade of agricultural products across the sea. The exploitation of the coastal strip for the establishment of production chains aimed at the qualification and export of the product could be the best way to allow the development of a local industry able not only to satisfy the internal market but also to promote export of products, thanks to the proximity of potential target markets all facing the Mediterranean. Even after the 2011 revolution, Italy has confirmed itself, overall, the main economic partner of Libya. The Italian market is a very important destination for Libyan exports, having already absorbed over a fifth of exports from Libya as early as 2012.

A record that today can be regained through the promotion of projects related to the blue economy and common fisheries in the Mediterranean.

Moreover, during the works they started operations of economic interest, strengthening international and diplomatic collaboration, delegates from Morocco, Algeria, Tunisia, Egypt, Lebanon, the United Arab Emirates and Oman. Opportunities described and relaunched also by the work tables at the Farnesina of the WestMed Initiative, organized by the WestMed partners and national coordinators for Italy, in particular the Cohesion Department within the Italian presidency of ministers and the ministry of Foreign Affairs, which brings together more than 40 organizations including regional authorities, national ministries and other structures linked to the blue economy in Italy.

Another important news is the candidacy of Blue Sea Land as the protagonist of the Italian Pavilion of Expo 2020 in Dubai. Application during the meeting on the partnership between IORA countries, the so-called Indian Ocean Rim which brings together 18 coastal and Mediterranean countries, which was attended by Marcello Fondi, deputy general commissioner for the Dubai Expo. We recall that in April of this year, the European Parliament approved the first plan for managing fishing opportunities and stock management in the Western Mediterranean which covers demersal fish stocks, such as shrimp and prawns and aims to “guarantee their exploitation, while maintaining their reproductive capacity “. In 2020, the first year of implementation of the plan, the maximum fishing capacity allowed will be reduced by 10% compared to the authorized fishing days between 2012 and 2017. In the following 4 years the maximum capacity will be further reduced by 30%. The approved text also requires “amending the European Fund for Maritime Affairs and Fisheries (EMFF), to allow financial support to the fishing companies that will have to cease their activities, following the new rules”. On the other hand, we must not forget that according to the data of the EU Commission the Mediterranean Sea is currently in the worst state of all European seas, with about 90% of fish stocks abundantly exploited and some at high risk of complete collapse. European hake, red mullet and anglerfish are all fished at levels about 10 times higher than those that are considered sustainable.

Collaboration in the Mediterranean on the subject of fishing is essential and appears to be an important aspect of the prospects, to be increased, linked to the blue economy.

l Rotaract For Sustainable Future.

Generation 2030: Projects and perspectives on sustainability in the Mediterranean.

Among the most interesting projects, object of attention during the works of the Blue Sea Land of Mazara del Vallo, we can mention the one concerning the creation of a network between Italian, Spanish, Tunisian, Egyptian and Lebanese operators in which Gi. & Me participates. Association and Slow Food Tebourba, on which Franz Martinelli spoke during the conference “Rotaract for sustainable future”, moderated by past governor Vincenzo Montalbano Caracci. As many as 42 Sicilian Rotaract clubs participated in the conference organized and designed by Marco Tumbiolo, president of the Rotarct Club Mazara del Vallo, with the aim of inviting reflection on “Generation 2030: sustainable projects and perspectives in the Mediterranean”. Speakers at the conference were Cecilia Obono Ndong, Ambassador of Equatorial Guinea in Italy. Dario Cartabellotta, director general of the Department of Agriculture of the Sicily Region, who made a brief excursus on the history of the Mediterranean to show how the Mediterranean collaboration took place in times far back in time given the similar basic culture in its various shores and thanks to the Mediterranean triad vine, olive and wheat; Enrico Granara, plenipotentiary minister at the Ministry of Foreign Affairs and International Cooperation in Euro-Mediterranean multilateral initiatives, who illustrated the salient points derived from the IV Mediterranean Forum held in Barcelona, ​​in which he warned of the risk of correcting the basin and the populations therein residents, where in the face of a rise in temperature, millions of residents would suffer from the lack of water with a 50% increase in the danger of flooding, as well as a decrease in the fish stock and a consequent reduction in the number of fish caught; the lawyer Giovanni Moschetta, consultant of the GOP Legal firm, who focused his speech on the law of sustainability and the prospects of the juridical discipline to insert norms for the protection and the environmental safeguard; the dott. Antonino Salerno, managing director of Salerno Packaging, a leading company in Sicily in the sector of packaging in tin boxes, which described their economic and commercial process defined as a success of the circular economy; Eng. Franz Martinelli, president of Gi. & Me. Association, which spoke of the main projects involving the Association on the subject of food security, such as the one in Tunisia on the return to sowing of ancient grains, which have more vitamins than traditional wheat, are more digestible, contain less carbohydrates and not they develop gluten intolerance, and those aimed at the enhancement and protection of fish in the Mediterranean. This last project, called “Surfish - Foresting Mediterranean Fish Ensuring Traceability and Authenticity”, in which Gi. & Me participates. Association together with important partners, intends to create a network between Mediterranean operators willing to undertake initiatives aimed at enhancing the value of the fish heritage in the Mediterranean, monitoring, analyzing the traceability and sustainability of the catch, launching a cooperation on fishing and protection of the sea, questioning the main protagonists that face the Mediterranean and paying attention to eco-sustainable activities. 

 

 

 

 

 

Deseases in the World: Injuries caused by car crashes

Deseases in the World: Injuries caused by car crashes - ATLANTIS

Injuries caused by car crashes

 Car crashes caused the loss of 4.9 million lives in 2016. More than a quarter (29%) of these deaths were caused by road accidents. Low-income countries had the highest mortality rate due to road accidents with 29.4 deaths per 100,000 inhabitants (the overall rate was 18.8). Road accidents were also among the top 10 causes of death in low, medium and medium-high income countries.

A very important component for Public Health, especially in terms of consequences on people, permanent disabilities, responsibilities and social costs, is represented by road accidents, at work and at home, all of which cause considerable mortality and morbidity.

In general, the term “accident” includes all the events that determine a temporary or permanent compromise of health conditions or, in the most serious cases, death, due to wounds, fractures, bruises, dislocations, burns or other injuries to people involved, and that are characterized by the accident, or rather by being independent of the human will. With the aim of following a common thread between the issues of road accidents, accidents at work and domestic accidents, this Chapter provides a reading of recent data and results.

According to the World Health Organization (WHO) source, accidents cause the death of more than 5 million people worldwide every year. About 9% of global mortality is, in fact, attributable to injuries, almost 1.7 times the number of victims caused by Human Immunodeficiency Virus / Acquired Immune Deficiency Syndrome, tuberculosis and malaria as a whole. Based on these estimates, around the world there are 1.25 million people who die each year due to a car accident and about 50 million who are injured. Furthermore, from other in-depth analyzes published by the WHO Regional Office for Europe, it emerges that while on the one hand most countries have road safety policies, on the other a significantly lower number applies provisions and measures to prevent other types of accidents. The policies of prevention of domestic violence, for example, citing a data published in Progress in Preventing Injuries, are present only in about 71% of countries.

Also in the various areas of the Sustainable Development Goals, which make up the 2030 WHO Agenda and for Italy are produced by the National Statistics Institute (Istat), numerous references to people’s well-being and to a fair distribution of development benefits.

In Italy, in 2017, the serious injuries following a car accident amounted to 17,309, almost stable compared to 2016 (- 0.1%). In the 2013-2016 period, the relationship between serious injuries and deaths progressively increased until 2016, before coming to a standstill and a slight decrease in 2017. The values ​​of the indicator go from 3.8 injured for each victim in 2013 of 5.3 injured in 2016 and 5.1 injured in 2017. In 2017, the seriously injured represented around 7% of the total injured by the police. At the territorial level there are still some differences: the values ​​of the ratio between serious and dead injuries are between 4.7 in the North-East and 5.6 in the South and the Islands, confirming the tendency that sees the Northern regions as territories with a higher number of accidents but less serious. 

 

Actuality: Filitalia International:31 years

Actuality: Filitalia International:31 years - ATLANTIS

Filitalia International:31 years dedicated to Italian culture and language

Philadelphia, Pennsylvania, United States of America (Sunday, November 11, 2018) – The Thirty First annual dinner of the Filitalia International (FI) Gala had taken place at Celebrations Banquet hall, in Bensalem, PA from 4:30pm to 10:30pm on Sunday November 11 th , 2018.

The Master of Ceremony of the Gala evening was Marco Circelli, the Executive Director of FI, which had remember to tell those present that the organization celebrates 31 years of the founding, under the continuous guide of the President Emeritus and Founder, Pasquale Nestico.

Paula DeSantics-Bonavitacola, first Vice President of FI had thanked all the participants and volunteers that have contributed to the realization and achievement of the unforgettable night for the number of guests (over 260) and the contribution of numerous sponsors.

The Console General of Italy, Dr. Pier Attinio Forlano had sent a message in which he recognizes the historical and consolidated role of FI in the Consul’s district of Philadelphia and applauds to the initiatives and to the conferring awards to distinguished Italian and Italian-American personalities who live and work in the city of Philadelphia and surrounding locations.

The President of FI Marc Virga spoke recent events that have garnered negativity towards the History of Italian Immigration Museum. He wished that the new generations of Italian Americans will always be involved in activities to defend Italian culture, tradition andlanguage in the United States of America. The objective of FI is to continue to grow thanks to the help of sponsors and donors who believe in the associative mission and want to contribute to the maintenance of identity roots, both in the Greater Philadelphia area and throughout the world.

 

Prof. Dr. Antonio Giordano, MD, Ph.D. – Founder & President of Sbarro Health Research Organization – Citizenship Award

The following awards were presented to important exponents of the Italian-American community in the Greater Philadelphia area.

The first award, the “Citizenship Award” was conferred to Dr. Prof. Antonio Giordano, Founder and President of Sbarro Health Research Organization at the Temple University of Philadelphia, who reminded all the guests that the priority objective for the Italian-American community is to invest in the education sector at all levels and in all fields, such as scientific and technological subjects.

 

Dr. Louis DeAngelo, Ed. – Superintendent of the Catholic Schools in the Archdiocese of Wilmington, DE – Education & Leadership Award

The second award, the “Leadership & Educational Award” was given to Dr. Louis DeAngelo, Superintendent of the Catholic Schools in the Archdiocese of Wilmington Delaware. Thank to the personal story of Dr. DeAngelo. The Dr. had explained how the values inherited from his family of Italian origin (grandmother was originally of Cosenza, Calabria) had influenced greatly his life and delineated his professional success as an educator and inspiration of all teachers close to him.

 

Leonard “Lee” Norelli, Unico National President – Humanitarian Award

The third award, “Humanitarian Award” was given to Leonard “Lee” Norelli, National President of UNICO, a philanthropic organization that assists citizens that need help in United States of America. Norelli had recognized the public importance of Filitalia International and had specified how important it is for these associations to defend and continue to defend Italian culture and identity among various sections of the population.

The Past Previous President Rosetta Miriello had spoken of the of the passing of Filitalia and listed all the goals achieved by FI during the 30 years of activity, through the creation of the chapters, both domestic and foreign, the institution of the History of Italian Immigration Museum and the recent appointment of Ente Gestore from the Consul General of Italy in Philadelphia. Miriello has endlessly publically recognized Dr. Nestico for his continuous support and inspiration towards FI, which has been able to grow thanks to its perpetual operations.

The Founder and President Emeritus, Dr. Pasquale Nestico wanted to remind the importance of the social and cultural scope of FI, and has reminded the present guests how important it is to preserve the Italian identity, also through donations to the Capital Campaign (fundraising) for the expansion of the FI Museum.

“Our annual Gala continues and makes an unforgettable and unmissable appointment in our Italian-American community in the Greater Philadelphia area – said Dr. Pasquale Nestico, founder and president emeritus of FI – and we are proud to have created a solid and perpetual tradition in these 31 years of life, with the objective of preserving and cultivating our roots, our traditions, and our culture together with all fellow countrymen and sympathizers”.

 

 

Actuality: Council of Europe: Giulio Terzi di Sant'Agata in Venice

Actuality: Council of Europe: Giulio Terzi di Sant'Agata in Venice - ATLANTIS

Council of Europe: Giulio Terzi di Sant'Agata host of Atlantis and the Italian Office in Venice

 Splendid afternoon of study and geopolitical study, offered by the Atlantis magazine to a selected public by invitation, the one spent on Friday 11 October 2019, at the Italian Office of the Council of Europe Office Venice. In the absence of the Director Luisella Pavan Woolfe, engaged in the meeting of the “Venice Commission” at the Scuola Grande di San Giovanni e Paolo, the director and co-director Carlo Mazzanti and Andrea Mazzanti did the honors for Ambassador Giulio Terzi di Sant ‘ Agata and to the dott. Rodolfo Giannursini, who spoke to talk about economic opportunities and human rights in Iran (and more generally in the Middle East area). A very precise and discouraging picture has emerged: Iran is not the Eldorado promised to Italian companies by government propaganda and the Italian banks that have tried to circumvent international bans have been heavily sanctioned (Banca Intesa San Paolo with over 230 million of dollars in 2016 and Unicredit with more than a billion), civil and human rights are constantly trampled by the autocratic Islamic regime. In short, looking around, Italian companies have many other opportunities, starting with a market that is anything but saturated like the US one. Present representatives of the student world (Filippo Vianello, Emy Petrucci and Chiara Negri); of journalism (Agostino Buda and Domenico Letizia); of business management (Guido Vianello); of culture (Guglielmo Pinna); of the Italian Navy (Francesco Zampieri delegate); of the academy (Romano Toppan) and of the enterprise (Fabio Marabese di Seingim). Also recalled the Year of Italian Culture in the United States, a project supported by Terzi when he held the role of Foreign Minister in the Monti Government in 2011 and in which Atlantis magazine also played its part. The book Lettere sul Mondo was also presented, which started in 2019 the editorial collaboration between Mazzanti Libri and the Circle of Diplomatic Studies based in Rome. 

 

 

Actuality: Nord Stream 2 gas pipeline: a new environmental threat?

Actuality: Nord Stream 2 gas pipeline: a new environmental threat? - ATLANTIS

Nord Stream 2 gas pipeline: a new environmental threat?

 Stefania Schipani

 It is really difficult to understand why the issue of energy supply should be resolved in an antithetical way to environmental protection. But it is precisely what is happening with the construction of the Nord Stream 2, the controversial Russian gas pipeline project which received the last necessary authorization to bridge the gap between the Leningrad region and the Baltic coast of Germany. Yet European directives speak clearly about climate and environment and respect for natural habitats. The pipeline will have to be built near the Natura 2000 conservation sites in eight EU countries and it is impossible to think that an environmental impact assessment analysis could admit a risk for these protected sites. Furthermore, the project does not respond to research into the development of renewable energy sources. Estimates show that by adopting a 40% greenhouse gas emission reduction target, the EU will reduce its natural gas imports from 13% by 2030 and from 27% by 2050. The adoption of renewable energy targets and energy efficiency would lead to a further reduction in gas imports - down by up to 54% by 2050. In light of these objectives, the economic evaluation and not only the environmental assessment would be negative. Furthermore, the waters of the Baltic Sea are already too polluted, as confirmed by data from UNESCO and the Helsinki Commission (HELCOM). In the latest report of 2018, the United Nations Food and Agriculture Organization recognized the Baltic Sea as the most polluted and overflowing body of water, plastic, chemical waste, remains of weapons of war, which also tarnish water visibility for researchers and hinder the possibilities to analyze them.

The presence of waste also makes it difficult to transmit underwater signals and this would make the management of the Nord Stream-2 particularly risky in the event of unforeseen events or situations. It should also be remembered that among the waste in the Baltic Sea there are 267 thousand bombs dropped, of which 50 thousand tons of chemical warfare agents that represent a threat to the sea and all the beings that live there. The Polish competition authority (UOKiK) imposed a fine of 40 million euros on the French company Engie Energy in the proceedings against Gazprom and five European companies involved in financing the Nord Stream 2 project. The fine was applied because Engie Energy had not provided the Polish side with documents and information on its agreements with Gazprom. It should be remembered that the case against Gazprom and 5 other international organizations involved in the construction of the Nord Stream-2 pipeline was opened by the Polish antimonopoly committee in May 2018. 

 

 

Actuality: Public debt and financial capitalization of cultural assets

Actuality: Public debt and financial capitalization of cultural assets - ATLANTIS

Public debt and financial capitalization of cultural assets

 

RomanoToppan

“When they asked Winston Churchill to cut the funds for art and culture to support the war effort, he simply replied: But what do we fight for?

 

The Empire State Building and the Italian cultural heritage: a metaphor

Let’s start with a metaphor. The Company that owns the Empire State Building in New York - the city’s historical skyscraper, obtained a listing on the New York Stock Exchange, thus erasing the few miles separating the famous building from the world’s biggest stock market in the world.

The Malkin family, the stockholder of the Company, created ex novo a new company with the objective of launching a potential IPO (Initial public offering) of 5 billion dollars. A sizeable amount indeed.

The new Company will be named the Empire Reality Trust, encompassing two additional lesser known skyscrapers, located in Manhattan.

After all, the ingredients for success are all there, bearing in mind that in 2010, 4 million paying visitors flooded in the building which has appeared in numerous films and generated profit of 60 million dollars. Entrance tickets were priced within a range of $ 20 to $55 providing options such as queue avoidance and saving time in admiring one of the most breathtaking views of the United States.

There are remarkable numbers considering as well that in 2010, 10,1 million visitors for the whole of Italian state Museums contributed to a turnover of 30.5 million euros.

If Americans succeed from a single “monumental” building (regardless of its aesthetic value, which could raise some doubts) to derive a higher benefit compared to what us Italians achieve with all our museums put together, it would be wise to give to the Americans the management of our entire heritage. Of course, it is a paradox.

We Italians excel at conservation, protection and restoration, but we are still very poor performer, in not completely incapable, of exploiting the potential of our heritage and create value.

This incapacity, evidenced by carelessness, negligence and quackery, is endemic: Goethe was actually complaining about it, in his most famous work “Journey to Italy” ( 1786)  and, in 1904, Marcel Proust in a letter to a friend, sent during his stay in our country, defined Italy as an “unsightly country”, because, despite being covered with masterpieces, shows not love for them.

 

The backwardness of Italy: is it still a feudal country?

A truly humbling comparison for Italy: for decades our political class has been talking about the sale of state-owned real estate assets, whose profitability is close to zero, not to mention the clientelism with which the “concessions” are granted, from those of the ether to the state-owned ones, with the beaches in the first place, but also the islands of the Venetian lagoon, the extraction of mineral waters, the oil in Basilicata, the highways etc.: private companies make a ton of money and the state, like a beggar (including politicians and bureaucrats who are accomplices) collects only the crumbs.

Only mineral water concessions contribute 3 billion euros to businesses while local authorities and regions make about twenty million euros: an organization that looks like a drop of water to feudal concessions of the Middle Ages.

On the other hand, that our Italy is still widely feudal is a tangible and daily experience: and this epithet is not so much about the fact that there are layers of privileged and unpunished (which is a virtually unavoidable phenomenon), but that many of them are not in their social position based on merit, but based on criteria of friendship, clientelism and opportunism: ad nutum regis, ad libitum ducis, just like in absolute monarchies and dictatorships. Moreover, in Italy there are too many who live at the expense of the others. One example: tax evaders and black work or dirty affairs. 

Evading from the tax authorities, in a thousand of different ways and tricks, the hefty sum  200 billion euros circa a year,  it is as if these Italians fit for ostracism stole the wealth equivalent of 20,000 euros / year average income (according to the latest data of the Ministry of Economy and Finance) from 10 million Italians: if this is not theft, I wouldn’t know ethically or as a citizen how to define it otherwise. 

The same moral judgment, according to the theology of the seventh commandment, is applicable to those “feudal lords” of public or private bodies who are gratified with bonuses and exit packages of several millions of euros, certainly undeserved and not corresponding to any added value from their work: merely a gesture of feudal “homage”. Many of them effectively take possession of the wealth contributed by many of their collaborators, who are the true creators of the added value, quoting from a famous phrase by Kevin Costner in the movie Company Men about the stratospheric salaries of the top managers. 

A bonus, even a generous one, would be sufficient given the responsibilities they exercised, but not in the disproportionate amounts that we see every time some of these “leave” their role (and this is also true for the generous exit packages and life annuities  of regional councilors, deputies, senators, members of European Parliament, members of the European Commission and other International Organizations, senior bureaucrats with gold or platinum or diamond pensions: they are all legally correct practices, but theologically definable as thefts, since theology does not coincide with the “legality”, unfortunately for them and for the wealthy people of all times (it would be appropriate for them to reread the parable, so as not to end up sighing, in the middle of the fire, a drop of water from the wretches to whom they have removed the possibility of living decently.

 

The value of Italian heritage

An attitude of true appreciation of the Italian cultural heritage can potentially attain a value of many thousands of times greater than the appreciation of the Empire State Building. 

In fact, our cultural heritage does not consist of skyscraper of iron, concrete and glass, but a vast number of works of art, of real architectural jewels, of precious objects, of artisan skills of absolute excellence, from glass to jewelry, from furniture fashion, from the typical Italian food products to the refined Venetian marmorino.

Moreover (and this aspect is well known to all, especially to auction houses, gallery owners, antique dealers and collectors) such capital  is not vulnerable to inflation, but on the contrary, the more time passes, the more it is revalued: the mark up of this creative industry (or factory currently dispersed in millions of works), as a whole it is among the best and safest performing  asset classes in the world.

In light of this consideration, I had a crazy idea (but often crazy ideas are the only ones that manage to get out of an impasse that has been nailing Italy for decades with its public debt exterminated and dangerous especially for future generations) : bring us the Italian artistic heritage to a “stock exchange” valuation to give it a monetary value, albeit imperfect, in order to treat it and manage it as if it were the “balance sheet” of the Italian company.

The Italian State owns the largest artistic and architectural heritage in the world, could reach a very high and almost unbelievable price, with tangible but above all intangible assets, capable of overcoming any comparison with all other states or countries.

Peggy Guggenheim and Paul Getty (to name just two that are known to all) could say something about it, but also countless other billionaires fighting each other for hundreds of millions of dollars to buy an archaeological find, a Van Gogh painting, a painting by Leonardo. Even the recent chronicles are full of cases in which a single work of art reaches even 400 million dollars.

 

Asset value and management value

However, at this first step, it is also necessary to implement a series of measures capable of increasing the currently very low profitability of this immense heritage of incalculable value.

The United States or other nations, despite having a much smaller and less valuable artistic or architectural or archaeological heritage than ours, sometimes derive remarkable economic benefits: we all know that the turnover of the MoMA (Museum of Modern Art York) exceeds the revenue of our archaeological site of Pompeii.

Our low profitability is also due to the fact that almost 70% of our works of art have been buried in warehouses and underground since the time of the unification of Italy: there is no entrepreneur in the world who, having for example revenue generating assets 100, leave 70 of such assets in stock forever. A bankruptcy driven management strategy indeed!

Well, what to do?

The ideal solution is to raise capital to be able to bring to light all the buried cultural assets (archaeological sites of land and sea: remember the Riace bronzes!), to classify them with a digitized and updated inventory in rigorous way of estimating the state of conservation, restoring them if they need intervention and, finally, making sure that they generate a stable profitability.

At this point, awareness leads us to consider that Italy, with spiraling public debt, will not have the resources to carry out this operation, except by launching a National Government Plan that appeals to other nations, in particular those that are endowed with substantial SOVEREIGN FUNDS, which in the ranking see Norway in first place, with 1000 billion dollars, with Fund Global, created in 1996 and managed by the Central Bank of Norway and others.  it was particularly profitable in the last year because the investments in around 9 thousand companies present in 77 countries in the world have brought the returns over 60 billion dollars.

 

What to do? A giant sharing economy

Taking into account that the Italian cultural heritage is subject to protection and promotion according to Article 7 of the Constitution, the initiative we suggest is to carry out a slow but certified process of cataloging, identifying, preserving and finally enhancing our immense heritage , especially the “mobile” character, to achieve a sort of securitization (the term is incorrect, but it serves as an approximate indication).

The player in this process can only be the Government, with the support of Parliament.

The evaluation and criteria for reaching a kind of “Sovereign Fund” of Italy expressed in real terms and not only monetary, and therefore in less random terms, will be entrusted to one or more competent companies, under the guidance and supervision of the UNESCO and other international bodies qualified as ICOMOS or similar bodies, public and private.

When this evaluation process will be completed, the Italian Prime Minister, in a very clear and open negotiation with the most relevant Sovereign Funds of the present moment, in particular those of Qatar, China, the United States, Singapore, Norway, Germany and other states, invites these Funds to participate, with mix of capital and cash, in the total capital of this sort of enormous holding company with a form of association in participation, according to the method now in vogue of sharing economy.

The chances of success are very high: Germany, for example, has always had an indelible love and esteem towards Italy, well represented by the painting by Overbeck “Italien und Deutschland” in the Pinacoteca di Monaco.

Qatar has long been investing its capital in Italy, with an interest in the beauty of its landscapes (such as Sardinia) and some of our excellent agricultural productions. The new Emir, the young Sheikh Hamad Bin Khalifa Al Thani, son of an extraordinary woman, lover of art, beauty, creative innovations like Sheika Mozah bint Nasser Al-Missned, can play a role of catalyst for a consortium of members with largely available cash and love for art, beauty and excellence. It cannot be otherwise explained that this Queen has bought the Maison Valentino (amongst other acquisitions). His first child, Princess Mayassa, the favorite, is defined by the Economist as “the most powerful woman on the planet in the art field”.

 

A holding company owned by the Sovereign Funds

The most credible for such a medium and long-term operation can only be driven by CDP, which is a form of Sovereign Fund of our country, which would be on a par with the other Sovereign Funds, in order to create a Holding that issues bonds based on value cultural heritage and our creative industries.

The CDP could start the creation of a holding company from scratch, 90% controlled by the Italian State, with the intention, once the work of cataloging and monetary valuation has been completed, to market the remaining 10%.

According to studies carried out when I worked for the Council of Europe, together with UNESCO, ICOMOS and many other cultural heritage experts from all over Europe, the hypothesis was formulated, based on a rough first estimate, that the Italian cultural heritage had a potential value of 30,000 billion dollars, almost double the entire GDP of the United States and 12 times our entire public debt. 

By launching an IPO (Initial Public Offering) with such a value, it would be sufficient to place only 10% of the value indicated to fund the public debt: even gradually, with sales of very small percentages (2-3%) for each of the Sovereign Funds indicated above.

If the company that owns the Empire State Building in New York was envisaging a listing on the stock exchange of the highest skyscraper in the city for 5 billion dollars, adding to this patrimonial “valorization”, also that of the valorization of cash or management (due to the high number of visitors), it is easy to imagine what value the Italian heritage could reach in purely indicative terms, as asset and management revenue.

 

The ROI of the Holding

As in all businesses, the return on investment must also be calculated for this holding company and its subscribers. In simple terms, the return on investment is achieved in the manner specified below.

Sovereign Funds that accept the agreement with the Italian government become the de facto co-owners of the Italian cultural heritage, albeit in a small percentage.

The legal basis of this possible co-ownership can be founded on the definition of the UNESCO, a United Nations agency, which considers the cultural heritage of a nation “a universal heritage of humanity”.

In modern management terms, it would be a noble form of “sharing economy”, according to which the Sovereign Funds that adhere to the social pact have three important benefits:

 

1. For “saleable” cultural assets, such as real estate or private cultural property which, according to the law of the Italian state, may be subject, with the consent of the government, to the pre-emptive right of a another state underwriting the Holding, if the Italian state decides to cede its own pre-emptive right, the purchase competition and bidding is strictly restricted in the first instance to the Sovereign Funds subscribers of the Holding (in the form of a joint venture). Only in the event that the subscribers do not adhere to the offer, can the other states or other private individuals participate, with explicit preference for cultural institutions like the Museums.

2. In the case of movable cultural assets (for example statues, paintings, artistic objects etc.), the associated states may be the first to exercise the right to “loan” the works for very long periods, in their museums or equipment certificates, obtaining a managerial benefit (tickets of entries, sponsor acquisitions, donation contributions to the event etc.). Being an inalienable asset according to the constitution, the Sovereign Funds that sign the agreement (in the form of a treaty)   will be the only ones that can obtain even a substantial part of our cultural assets in the form of “loan of works” (on favourable conditions and priority of concession compared to the other non-subscriber countries of the agreement and insurance at their expense).

3. However, in the case of “loans” of works (for example of paintings that have been stored in warehouses or warehouses for a long time) that require restoration, especially those in truly critical conditions, the loan period may be extended even for a few decades, while remaining the property of the Holding and therefore of the Italian state. On the other hand, this invisible non-usable 70%, buried in biblical times in its uselessness, in its abandonment and not infrequently in degradation, has no right within Italian politics and their exploitation and valorization in the form indicated would be an intelligent way of giving them back “Citizenship in Italy and in the world” and to safeguard in them that great spark of “human rights” that they possess by virtue of the fact that they are the fruit of the human identity of those who generated them, as if they were children to whom to finally give a true, authentic jus soli and not just a jus sub soli. The cultural and artistic assets of a people, of a local community, of a nation, of a man, must enjoy, in some form of analogia juris, the same respect that we owe to the human being since these goods are an extension, a manifestation of his identity and a mirror of his universal value.

The creation of a Carabinieri Command for the Protection of Cultural Heritage is a proof of the “juridical” value that I consider intrinsic to cultural assets as an extension of the rights of protection and defense of the human person, rather than a simple struggle to combat the crime of theft: for this reason the organization of normal security would have been sufficient. It is one of the (few) proofs of change in Italy’s political strategy, even if very late.

On the other hand, the fierce and heroic resistance that communities or people have been able to show, at the risk of their own lives, to save from invaders, or from other dangers, such as fire, floods, earthquakes, cultural heritage and artistic of their community or their country, it makes clear and sufficiently strong the spontaneous assignment of vital importance that is attributed (unfortunately almost only in cases of heroic emergency!) to these goods, equated to the integrity of life itself.

In this policy the Italian state is, even today, more backward than even the Bourbon state, which was among the pioneers in the enhancement of cultural heritage already in the eighteenth century, with the famous phrase attributed to Ferdinand IV of Bourbon, when he decided to gather in the Archaeological Museum of Naples finds from the site of Pompeii, just discovered: “Iacent nisi pateant”, that is they died if they are not exposed and visible.

 

Italy has unbeatable competitive advantages in art & tourism

Italy has an unbeatable competitive advantage in art, cultural heritage, in many creative industries and tourism.

In a very eloquent figure of the 2014-2015 Country Brand Index, we find Italy’s position in the first place both in tourism and in cultural heritage and culture in general.

Unfortunately, like any “brand” evaluation, this is a “potential” positioning with respect to the characteristics and resources of the country in question, but other indices, such as the World Tourism & Travel Competitiveness Index or the World Happiness Report (both of which are available for 2019) show how these competitive advantages are then implemented and enhanced.

In the case of tourism, the World Tourism & Travel Competitiveness Index  measures the set of factors and policies that make the sustainable development of the tourism sector effective, which contributes to the development and competitiveness of the country: well, Italy, which potentially (according to the Country Brand) should in theory be in first place , actually it is in eighth place, after Spain (which surpasses us continuously in number of arrivals since 1986), France, Germany, Japan, United States, United Kingdom and Australia.

As for the World Happiness Report, we are in an even worse position: in 36th place.

 

 

 

Actuality: Eleonora Lorusso's book "Nave Vespucci" in Venice

Actuality:  Eleonora Lorusso's book "Nave Vespucci" in Venice - ATLANTIS

Italian Navy and Atlantis in Venice for Eleonora Lorusso's book "Nave Vespucci"

 Presentation in Venice at the Naval History Museum, Thursday 17 September 2019, of the book “Nave Vespucci. Logbook (radio) from the Lady of the Seas” Mursia editions of the journalist Eleonora Lorusso. Carlo Mazzanti, director of the international affairs magazine Atlantis, moderated with the extraordinary participation of Captain Vascello Gianfranco Bacchi, Commander of Vespucci. Greetings from the City by the Deputy Mayor Luciana Colle. Present, among others, is Rear-Admiral Angelo Virdis, Head of the Public Information and Communication Office of the Italian Navy, Frigate Captain Daniele Di Fonzo of the Harbor Master’s Office, a large group of Morosini College students with their Director, the entrepreneur Commendator Luigino Rossi for twenty years president of the Il Gazzettino group, the Cristina Giussani bookseller-publisher. Many curiosities: from the masculine name, superstitions and superstitions like the garlic head under the figurehead, because it is called the most beautiful ship in the world, hammocks as the only beds, dual use embassy ship (moored just a few steps from the museum , in fact, in the afternoon it hosted a summit of the international military world, a pink ship for the ever-growing presence of women, for 88 years (the launch of Vespucci dates back to 1931) the education campaign for cadets has been renewed, which lasts about three months and it is a very hard but formative experience.The Commander Bacchi promised himself - between the serious and the facetious - to break the speed record currently held by the “mythical” commander Agostino Staulino da Lussinpiccolo class 1914 leaving the port of Taranto in sails unfurled and reaching a speed of 14.6 knots. 

 

 

Italian Excellence in the World: The growth of Seingim sr

Italian Excellence in the World: The growth of Seingim sr - ATLANTIS

Seingim srl acquires Energy Division of Hitachi Industrial Engineering Emea

 

ITALIAN OIL & GAS DESIGN POLE CONSOLIDATES.

The growth of Seingim srl, a leading Italian company in the design sector, continues with the acquisition of Energy division of Hitachi Industrial Engineering EMEA Srl, consolidating its skills and its offer in the Oil & Gas sector on the Italian and international markets.

The signing of the acquisition deed between Fabio Marabese president of Seingim and Hisashi Nishikawa chairman & CEO of Hitachi Industrial Engineering EMEA Srl , will be followed by the establishment of a new company of the group, Seingim oil & gas, which will bring together the 31 people, designers and staff, electrical system experts, instrumentation and automation, which will enrich the already solid Seingim design team, destined to reach 200 units by the end of the year.

“With this important agreement - underlines Fabio Marabese - our company continues its horizontal growth by acquiring new domestic and international market shares in various sectors, including oil & gas, and strengthening the ability to provide increasingly customized solutions to our customers, helping them to reach their business goals quickly and effectively “.

“Given its commitment in achieving an ambitious and robust growth plan in engineering services domains - explains Hisashi Nishikawa - we have considered Seingim as the best place where our engineers and employees could develop at maximum their expertise and capabilities and where they could pursue new career opportunities in a perspective of business continuity”.

The new company of the Seingim Group brings, therefore, in Italy the ownership of a company of the Japanese Hitachi Group, specialized in electrical engineering, instrumentation and automation services (I&C ), in the Health, Safety and Environment (HSE) sector for Oil & gas plants and in other infrastructure sectors in Europe, the Middle East and Africa.

With a constant 40% annual growth, Seingim, an engineering company from Ceggia (VE) led by Fabio Marabese, is proposing itself as one of the most dynamic in Italy, a reliable partner of large industries such as Fincantieri, Eni, Enel, Ansaldo, Sapio, Unicredit, just to name a few.

Seingim is engaged in plant engineering projects, from large oil platforms to residential construction, offering an integrated proposal and making the staff and technology available to the customer to meet every need and contribute to civil and industrial engineering progress.

Seingim, a Venetian company but with eight offices the most important of which is located in Milan, and which by the end of 2019 will reach 200 employees, exceeding 20 million in revenues, is formed by a team of engineers, experts, architects and surveyors able to face and solve the specificities that characterize each individual project.

“Over the next few decades, Seingim wants to be more and more a reference point for Italian and European engineering - concludes Fabio Marabese, founder and President of the Company - managing to work every day into concrete innovative actions and sustainable, to help businesses, improve the environmental impact and the quality of people’s lives ”. 

 

Comunication at Female

Comunication at Female - ATLANTIS

The importance of choosing the right words

SerenellaAntoniazzi

Whenever a writer is called to present her own literary work, she normally prepares for the event by getting information about the speakers, the moderator, the topics and the context, in order to highlight not only the story but all the supporting work done by the publisher. When I saw the draft poster that illustrated the proposed event that the Venice Superintendence for the European Days of Culture held on last 21 September at the Island of San Servolo in Venice, I was honored, although the very strong title charges me of responsibility: “Madness: the words of care and imprisonment”. “Ghosts, stories of invisible men and women” (Apogeo Publisher) is a collection of true stories that describe the loneliness of those who had, by necessity or by obligation, to live in a farmhouse rested care or care in a mental health institution. Some of these guests came from the asylums, got out after the Basaglia Law closed healthcare facilities for mentally ill leaving them lonely, deprived of care and abode. Arguments I never thought I would address until, about a year ago, casually listening Agnese, nurse that has been working in a nursing home for over forty years, I wanted to “use” these stories to push reader to a reflection, unfortunately yet so actual. It is said that from the past one can learn so much; then let the books become memory and remind us of the ugliness on which we often persevere. If I had limited myself in telling the tragic side of the stories, I would have risked to lose my reader already in the introduction, because nauseated and horrified from the tales I’ve tried to find out, that I had to study, also visiting those so spooky places, in order to respectfully place the facts and events, fictionalizing the spaces of trait d’union without slugging or morbidly weighing down its context. The real challenge, for me, was to give life to one scenario that it was a social and economic view that would allow the reader to understand the nuances and changes that have taken place in families and society in recent years. “Ghosts” speaks about assistance imprisoned by bureaucracy, loneliness due to a hectic life that leaves no room for building lasting relationships, relationships that do not resist faced with the need for adapt unfolding demanding professions and grueling careers. It’s about men and women in prison when the fascist regime was on, locked up because uncomfortable people, different; talks about men and women abandoned and raped by those who should have protected them. At the end of the reading you want to take in your arms Violet, Paul, Lina and, stroking them the face, apologize for the indifference that killed them. Bringing facts and actions to light, giving voice to people who can no longer do it is a great responsibility that every writer must feel as proper. The story and the chosen words can make all the difference: inepress anger or mitigate resentment? To support a cause or erase supporters? Judge without knowing or analyzing the facts by refraining from hasty judgments? It takes so little to defame a person and destroy them; then not enough a lifetime to give her dignity and respect back so who uses pen to write and tell true stories must know the etymology of words and the them more authentic meaning, assuming a role almost as an interpreter, neither voyeur, nor chronicler, but translator of souls and feelings lived. When I reread “Ghosts” I marveled of the work done because, with great difficulty I admit it, I had kept the word given to Agnes: “Don’t make them die of shame. Don’t laugh at them. Don’t judge and don’t tell the full what they’ve suffered; you don’t have to denude them again, they have already suffered enough.” 

Rereading myself, I have well understood that is not death that makes us Ghosts, but a life not lived  or, worse, the indifference of those around us. 

 

 

Comunication: The Betrayal

Comunication: The Betrayal - ATLANTIS

New generations and the future

 Riccardo Palmerini

“If we want to give a future to young people, we must ban voting for the elderly”; “the school, in Italy, is no longer geared towards training people, but training professionals.”

Two provocative statements that I have collected, in very different contexts but both public (one on television, the other in a public speech). Two statements in which one can react by branding them as absurd proposals or making them the subject of reflection.

In communication, a paradoxical statement is intended to prompt serious reflection without taking up a proposal (hence the use of the paradox).

In my opinion, there are two things in common between the two statements: the generational relationship and the future.

There can be no doubt that, for the first time in centuries, the prospect that awaits the new generations appears restrictive and not of growth. It is not in fact in technological innovation that the future is measured but, if anything, in social growth that innovation can determine or provoke (even through phases of social conflict).

The industrial revolution led to processes of economic growth (work) and, through a series of social conflicts even bitter, we came to an average society that, as a proletarian, became bourgeois. One of the determining factors was literacy, followed by education and cultural growth.

At each stage, development has opened the scenario to increasing available resources (we are talking about both natural resources and their derivatives).

Interest policies, rather than growth, have oriented the “development” (or so presumed) to maximizing short-term profits.

Result: a large part of the population is destined to return to social groups in difficulty but with negative population growth. Inability, therefore, to measure themselves with change, even to understand it.

Training is geared towards new tools that, rather than becoming opportunities to better understand history, become a radical cut with the past.

As I have had the opportunity to say on many occasions and, always, in the course of university lessons, wanting to generate the future without an in-depth knowledge of the past is like wanting to write a book starting from the final chapter.

If training is oriented to the profession (doing it, often, only in theoretical form) and  eliminates  the knowledge of centuries of history, of geopolitical evolution, of the study of societies over the centuries, of deepening history,  workers are trained, not women and men. In the short term it may be useful, but it offers no medium and long-term future.

We celebrate our Renaissance without studying it, without understanding it; without reflecting on the fact that, at a time when the Italian land, although fragmented, expressed the highest historical universal level of development, the protagonists were, at the same time, scientists, artisan artists, politicians, educated, entrepreneurs.

The orientation of the economy to the thesis of what is called Index of Well-being starts from the fundamental concept of economy for social growth.

The compensatory value of resources is an essential element in giving opportunities to the future, where the future are solid and dignified opportunities for our children and grandchildren.

Ignore that the processes in place are destructive and labeling the principles of healthy economics as rhetorical philosophy is betraying future generations.

It is not a question of propaganda, neither supporting right nor left parties. Surely is making politics, in perspective terms, as politics should do, eliminating the rhetoric of slogans and competing with long-term planning.

 

Lexicon of material. From the scent 

of history, the taste 

of the future

 

Riccardo Palmerini

 

 

 

Human history has left indelible traces that represents the real essence of contemporary individuals. The Cultural Heritages, in their various forms, talk about us, about our precursors (for some cultures are even our previous lives); its talk about it by sending us a multiplicity of complex and structured informations.

In all this, the materia is simply what still remains or send us a set of messages, is testify or witness?

"The materia imposes its own shape to form as the materials behave a certain destiny or, if you will, a certain 'formal vocation'." (H. Focillon)

Analyzing the proposed subject, starting with the fundamental ideas submitted by Focillon and Merleau-Ponty, respectively, about materia and about perception, let’s identify there are three constituent elements for these subjects: the MATERIA, the ARTISAN (even in its maximum expression of artist), the READER (who, even in later places and periods, observes the work through his own senses).

The contact, the relationship, the immersion of man into materia is certainly about culture and makes culture the materia, at the same time. So the question is: is the artisan who gives shape to the materic opera, transmitting something of his spirit, his soul? Is it the materia that reveals or discloses its essence to the artisan? Is it the “reader” who observes that interprets the opera expressing his feelings and, thus, giving it its shape, the completion of sense?

How we position ourselves between MI (MU) - the mystery - and MA - materia?

The concept, through the processes typical of Systemic Design, gives form to materia as in the act of thought (before giving shape), as in the same act of reading, when reinterprets it, making soul visible. All of this gives back to the reader the unique excitement of the intense encounter with the material formed.

True artist then becomes the one able to give a part of himself through the passion and, at the same time, capable of receiving from the material itself its essence. A sort of meeting point which requires “both” to be at the same time extremely materials but also extra-corporeal, immaterics, to be expression, soul.

Nevertheless, all is not achieved even if the reader is not ready to open to a new relationship with what is present and / or the surrounding environment; if is not ready to reap the essence (materia) and what it contains (handicraft / art). A predisposition to let be emotioned; action “addressed to” understand by observing but which is fulfilled in the act of « being hitted », « kept », « conquered » by the same, static, immobile, sometimes secular, materia.

All this is true for a painted picture as for a jewel, for a building such as for a story. 

The body is in fact our first technique but, at the same time, it is our first material. The corporeality, with its sense’s, processing’s, execution’s organs, is the medium of all possible worlds: generates passions, gives rise to memories, to images. It is the medium by which we build and, consistently, we change the world. 

Materia - artisan - reader.

Really often, during human history, even under the guise of religious cultures, the world has been simplified as the place (the materia); the man, in an anthropocentric un-identitary reality, the owner of the place.

In a balance of expressions - where the concept of anthropocentric does not define a “man” far and detached from the place but that becomes one of the points of observation and, particularly, the one we own - we define to consider the elements as equidistant.

The man then becomes, as a bearer of intelligence but also of a conscience, the instrument through which the set complete and expresses its nature in the fullness. It is the tool (not the interpreter) through which the set of elements, each with its own nature, is accomplished. The craftsmanship (also, but not only, in its ultimate expression of art) is therefore the technique through which give rise to a common language.

The reading is the fulfillment: the character so individual and personal of reading (and, therefore, of the interpretation) allows each one to produce the accomplished message, sometimes even in an instinctive way, without even knowing the lexicon (absence of skills).

We must therefore take the concept according to which the lexicon itself, despite being a code, is not definitively encoded, but natural; partly instinctive, partly maybe even biological (so material!).

The concept of culture starts then, basically, from the issue related to the ability to let immerged, getting caught and read, becoming part of the language itself. 

If this is true, nothing about materia can be destroyed, erased: worth the loss of a substantial part of ourselves, of our footsteps.

Instead it may be transformed everything being in constant and perpetual transformation (for historical, social, cultural reasons). As Merleau-Ponty says, “We live in the body, and through it we live things.” The body connects us with the world. Derives its meaning from the world in which stands out and shows it. It installs us very far from “we”, in the other, into things, at the point where we become the others and become the world.

The body is then described with two faces: one facing the inside and one facing the outside; the umbilical cord between the subject and the world; localized field of sensations. 

The perceptual doing gambles the body as a place of senses and meanings, so I find myself, discovering the world. Through the body establishing the symbolic order.

It is not easy, however, to define where the body terms, since it is already extended beyond the skin by senses, and since the origins of all times, the propensity of man sets to create implants that further amplify the extension. If we consider the mind the sixth sense, as the concept was acquired for Eastern cultures, the extension, potentially, has no limits, nor of materic (corporeals).

Modern marketing talks about consumactor - concept by which the guest becomes the protagonist of the show; communication greatly extends its action field and interaction by virtual reality, immersive design, poly-sensorial communication. 

Proxemics shows us how materia allows the balance of the distance in the continuity of communication. This should be seen, however, not as simple filling of the void, since it affects and influences itself the content of the communication, influencing and sometimes altering the meaning, as well as the intentions and the balance of those lives in the message itself and means it.

The place, affecting the senses and the mind, influence the people who live it, coming to radically change messages otherwise equivalent (here we could dare to talk, then, of polysemy originated from materia). 

The senses preside information’s signals and exchanges. The realm of the senses is a place where being held: by sounds, smells, colors, shapes and by our body.

The materials communicate to all the senses: give us a multidimensional understanding of the world and involve a synesthetic fruition, made of olfactory and sound notes, tastes, tactile and visual perceptions.

The senses are the heart of individual identity, as generating center of perceptions. From time immemorial this involves an attempt to influence the individual through sensory messages. Even membership and identity are “sold” by proposing covering materials, which increasingly remove from the individual identity and from shape that each individual would assume in the natural interaction with materia. As active element in determining the composition of an over and complete message - a symbol of an essence - the man becomes a simulacrum of his time, a message that other ones “impose” to interpret, in which each individual, in relation to the social context, is forced to identify himself.

Even in our days, in the era in which technology, through virtual compositions and reconstructions of original reality (the origins) seeks, in multi-sensory way, to bring us back to the purity of the message, the man becomes virtual, the bearer of a message induced, simulacrum of himself.

By doing so, replacing and erasing much of the messages of the origins, the man erases much of its original content, making its own history a book whose ending is devoid of the story. In this way, the man erases much of himself, accepting unknowingly to become the simulacrum of something that is not, nor will be. That which depicts the history of man disappears and the man, lonely and moved away from multi-sensorial physicality of materia, becomes pure representation of himself, an hologram of a self with no history and no stories to tell, flat and empty word if not dumb too.

From Eikon (icon) finds himself Eidolon (simulacrum); knowledge disappears and if we consider the Latin etymology of the term (tasting), the life of man (meaning his being) becomes tasteless. 

The desirable is not yet in things, but in sensible experience itself. Esthesia and euphoric perception of their body become what most relevant, and the body becomes the material of a building that is simulacrum of the world.

The changing of the perception is modification of the state of existence. Being becomes to be visible in the image. 

From being « sculpted in stone » to « being present always and everywhere » without ever be, typical of Social Networks. 

The debate between physical presences is also present in the confrontation, physical, man-materia. Place-no-where, such because as physical, where men of different ages meet and confront with materials that have crossed the ages, and communicate each other; where you can even meet a different “me” (in different times of its own path) with the opportunity to compare in.

Instead, when images become simply visual and devoid of the other senses, are self-referential. The instruments are no longer extension of the body but the body becomes extension of the instruments. 

The materials characterize civilizations; through their mediation also acts the social relationships between men.

We may consider, for example, the use of stone for building works. The man lived in huts made of straw and mud when he already knew how to realize major building by stones. These, however, were reserved to the gods: eternal works for the eternals. However for a long time, during history, the buildings made of stone - itself material identity referred to a place - were symbol of social status, albeit gradually widened. Even in our days there are emblematic examples about this (think on favelas).

The same thing can be said about writing: the link between writing and materials is evident, as is evident the closed connection between material and graphic sign. Howitzer it should not be forgotten, that, even in this case, the material defines, at least originally, a status. For example, in ancient Egypt writing alleging the sacred (complex hieroglyphic writing) is expressed on the stone, as well as on papyrus, while the hieratic and demotic, generally used for the documents and using a simplified handwriting, is expressed only on papyrus. The same we find related to world of Greeks and Romans, even when the parchment replaces papyrus.

According to McLuhan, the press « un-sensorialized » and fragmented human communication and helped to develop and strengthen the powers of abstraction to sensorial’s detriment. It is true that, over the centuries, writing has a strong influence in many social arrangement’s mutation.

However, at the origins of language, writing is not translation of the word, but recognition of the footstep and imposition of its mark. Barthes and Marty said, with deliberate paradox, that man could “write” before being able to speak and “read” before knowing how to write.

The advent of the printing itself is modern co-proponent of social development based on the dissemination of information, absolutely important development. However, among the consequences there is also the beginning of individual isolation: the reading is not more social fact (related to community, reading aloud in common spaces, made of “material and sensorial contact») but it starts the process of intimacy, really evident in contemporary society.

Despite that, it remains and is translated that « faraway in space and time relationship” between author, subject and reader that lasts and changes, here too, during time. Nevertheless no longer occurs in a relationship many to many (as a representation of many, transmitted basing on polymorphic material, to many, expressing and reaching as each individual or element) but, increasingly, on a one to one .

Currently, not only in the arts but in our daily lives, traditional sensitivity to natural materials has been replaced by a different sensitivity to the new and synthetic materials. These changes affect the world of the senses and experience as that of the imaginary and are also in relation to the different ergonomic relationship between product and consumer.

One of the technical-historic paradoxes is the need to re-invent the “natural”: designing artificial materials eco-sustainables, making synthetic fragrances that represent new emotions, stimulating new flavors by new tastes, creating new electronically generated sound stimulations and generating visual worlds absolutely not related to reality (neither contemporary or historical, nor, probably, future).

The current tools are therefore suited for recovering a full, conscious, and immersive multi-sensory material contact with our history in the world; may also become more subtle and powerful tool of oblivion, emphasizing the potential constraints historically linked to the subject through the immaterial. 

Anthropocentrism not so as domination and possession of undissolved material, such as cancellation of the history and of being itself.

There opposes anthropocentrism as wanting to be and wanting to be the center of the field, from the man, as part of a language that is done, and that is complete with all the senses (the five traditional and mind). Eikon, not Eidolon.

The man in the heart of the world, being the essence of the heart of the material world, completing and animating it. The man able to “let himself being free”, that is willing to lose something of himself to make a space within himself to a new part of the  « me individual » immersed in the context of materia. What we lose is transferred, in its turn, to the materia, steadfast witness of mutations over time, of being and having been.

“In the space itself, and without the presence of a subject psychophysical, no direction, no inside, no outside. The thing and the world are given to me with the parts of my body, not by virtue of a “natural geometry”, but rather a living connection comparable or identical to the lag between the parts of my own body “(Merleau-Ponty). 

 

 

This responsibility, today, is in charge to those who govern; so predominantly not exactly to young generations.

The history teaches: however much one tries to orient people to sacrifice and obedience, it is the generations who face the real sacrifices that learn the most.

Today we must fear the silence of young people and future generations, at least as much as the too many words of senior ones. 

 

 

Comunication: The Betrayal

Comunication: The Betrayal - ATLANTIS

#DigitalDiplomacy and Humanism: the strategic value of apparent contradictions

Luca Baraldi

“The digital medium is a medium of presence: its temporality is the immediate present”. Byung-Chul Han summarizes in this way the distortion of the possibility of managing the timing of communication in the digital age. In every dimension in which information is produced and analyzed, including this journal, the traditional paradigms of interpretation of the information flow are deeply challenged. Each connected individual (almost 60% of the world population, according to the statistics released by the Internet World Stats on June 30, 2019) has the opportunity to critically analyze any information received. He can read it, compare it with other sources, decontextualize it, reframe it, break it down and reassemble it based on heterogeneous interpretative systems. Or each person can simply add comments, modifying the intentional trajectory of the information issuer, reshaping the content perceived by the recipient, sometimes even distorting it. If it is true, however, that diplomacy arises, also from an etymological point of view, from the construction of a conventional system of formal reliability of diplomas (literally, inter-institutional communication documents), today more than ever it is fundamental to try to understand what is the impact of the digital ecosystem in the space of diplomatic relations, what are the levels of communication legitimacy, what are the risks of information warfare and cyber-terrorism. In a conventional system, such as the diplomatic one, where form is substance, the immateriality of communication and the fragility of digital accountability systems represent risks that are difficulty predictable.

What makes the scenario even more complicated is a confused information on the subject, which inaccurately treats the many forms of relationship between the digital world and diplomacy. If UNITAR uses the term Diplomacy 4.0 on a comprehensive basis, very often we gave to deal with a lot of terms mistakenly considered interchangeable, without clarification or disambiguation tools. Alongside the themes of cyber diplomacy and digital diplomacy, we must take into consideration the conceptual and strategic structures of tech diplomacy and data diplomacy, to which we must add all the possible, even more elusive, applications of digital in the public diplomacy sector. In this historical moment it is necessary that the delimitation of the defining areas is based on the application experience, rather than on the theoretical conceptualization. We are facing a radical transformation of communication models - including strategic communication - without the physiological timing of adaptation and identification of the methods and procedures for managing system vulnerabilities induced by the dematerialization of the medium.

New formal systems and new geopolitical ecosystems have radically reformulated the relationship between information and society, between society and the economy, between economy and power. On the one hand the Danish Government articulates a real diplomatic model based on tech diplomacy, on the other the Finnish Ministry of Foreign Affairs responds with a program of data diplomacy. On the one hand, governments and supranational organizations seek to define policies capable of curbing the unpredictability of the digital world, on the other social media companies assume the characteristics and the undisputed strength of new geopolitical actors. The fluidity of the analytical categories represents an unprecedented reservoir of information potential, and at the same time it constitutes an element without equal of instability in the exercise of authority. Technology runs and the institutional universe struggles to keep up.

Beyond the models and tools of digital innovation, before any practical application and every possible social and economic consequence, we must find the strength to understand precisely what it means to digitize human thought. Never before have the experiences of contamination between institutional ecosystems and productive fabric been so appropriate, in the shared intention of creating, for each country, models to bring together the fragmented strategies of cultural diplomacy, public diplomacy and corporate diplomacy. Never before has it been important to manage the transition - anthropological, rather than technological - by paying attention to essential issues. The theme is not understanding how to deal with digital acceleration, Artificial Intelligence, the apparent intrusiveness of the machine learning ecosystem. The theme is to understand how to educate those who are the creators beyond it.

In recent months there has been talk in many ways of anthropocentrism of technology, of of a human-centered Artificial Intelligence, of technological humanism, without, however, questioning the real values defined by the humanistic philosophy, which, in the 15th century, sketched for the first time the concept of human dignity. From a certain point of view, it is probably necessary today to recall pre-Renaissance critical thinking, in order to effectively face such a digital anxiety.

Starting from the thought of Giovanni Pico, on September 13th the Manifesto of Experiential Rationality (www.razionalitasensibile.it/en/) was launched in Modena, in an event, endorsed by the UNESCO Italian National Commission and the European Commission, conceived for Italian entrepreneurs and business companies. In dialogue with internationally renowned scholars and professionals, Energy Way, a young Modena-based data science company, accepted the challenge and decided to go against the current, launching a project of cultural transformation, bringing the values ​​of humanistic thought back to the center: knowledge, free will, individual responsibility, social co-responsibility. For the first time, on an international level, a perspective on the digitalization of reality has been sketched starting from the rediscovery of Renaissance philosophers and mathematicians, with the aim of reaffirming the profound humanity beyond every product of the human intellect, including algorithms that are the basis of Artificial Intelligence.

Five centuries ago it was normal to conceive the knowledge production as a necessary piece in a broad vision of what, perhaps anachronistically, we could have defined cultural diplomacy. There was no separation - neither conceptual nor operational - between strategic culture and culture, between complex thought and pragmatism, between entrepreneurship and artistic research. Seeing the same ambition and farsightedness of Renaissance laboratories reborn in a company, allows us to foresee a new possibility for the entrepreneurial environment to take on a central role in this process of redefining public diplomacy. In contrast with the mythologies of globalization as the progressive removal of national and local cultures, it is important for those who work in the digital revolution to accept their responsibility as relevant actors also from the point of view of the reconfiguration of their own country’s strategic culture.

Perhaps a Manifesto is the umpteenth expression of a utopia, but never before do we need to break the rules and create new schemes. Never before do we need to find and begin to understand the value of apparent paradoxes. Never before do we need to start believing in utopia as an unknown possibility. 

 

 

 

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